Hugo Gatsby is the CEO of Stradea Design Labs and sits on the Board of Autism Speaks Canada. Hugo’s journey as a professional photographer, restaurateur, designer and a Harvard educated consultant— gives him a unique perspective on how he solves big problems by asking questions that spark curiosity in those around him.

Hugo shares his research on cognitive bias’ and explains how he uses the “Ben Franklin Effect” to build rapport with those around him. Through the discussion of his background we ultimately arrive at a viewpoint on how manipulation within the marketing industry will need to be addressed.

Enjoy the show!

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