Danielle McKenrick is the Creative Director at Artemis Ward where she brings her experience in graphic design and storytelling to help brands find their voice in the digital world. Danielle is one of the first people I reached out to when I wanted to interview creative people and have discussions about content, strategy and design and how they all work together.

Danielle really understands strategy when it comes to design and in this conversation she talks about how her approach to storytelling is rooted in journalism and how Artemis Ward is thinking about both online and offline experiences.

We arrive at a simple conclusion on why designers must have a seat at the strategy table and discuss why brand messages about resilience, truth and honesty are breaking through the noise in today's world.  Enjoy!

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