In this podcast I chat with Mark McCrindle from McCrindle Research who is a social researcher and futurist. He is internationally recognised as a leader in tracking emerging issues and researching social trends. He coined the term 'Generation Alpha' children born after 2010 who are now 10 years of age and younger. Mark McCrindle is an award- winning social researcher. We talk about how screen technology is effecting this generations maturity, and creativity. Mark talks about what sort of jobs and lifestyle this generation can look forward to. We also discuss the positive future these children may have with emerging technology, and what kind of parents they will be? More about Mark and his work here: https://mccrindle.com.au/insights/blog/gen-alpha-defined/