In this episode, we interviewed Wade Lamberth, a meteorologist and the CEO of WeatherEye. Having a background in the Navy, Wade is heavily oriented in operational risk management to do military planning. For this reason, doing risk analyses for the weather is a transition and also a continuation of what he does.

Wade shares how WeatherEye helps people be prepared for severe weather conditions that can affect their daily activities. He also talks about targeting the right people, having the right messaging, and making genuine connections in business.

In this episode, we discussed:

1. Using OpenAI to make work more efficient
2. Making genuine connections and consistency
3. Targeting the right people and having the right messaging
4. WeatherEye and how they help people
5. The importance of having a good network
6. Finding a niche that pays well
7. Milestones they want to achieve for WeatherEye by the end of the year

One of the issues Wade is dealing with is awareness. It’s not much about brand awareness but awareness of having a solution to the problems that come with different weather conditions. In our marketing brainstorm, we come up with the following:

1. Educating people on operational risk management by making educational content.
2. Using Reddit as a platform to find relevant questions to reply to and building a profile that solely answers these kinds of questions.

Connect and learn more about Wade Lamberth and WeatherEye here:

Website: https://weathereye.en.softonic.com

LinkedIn: https://www.linkedin.com/in/wade-lamberth/

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. Your feedback is important to us.