Fake Experts Are Hurting Your PR, Here's What to Do Instead

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Digital PR Explained

Britt Klontz

59 episodes

4 days ago

Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.

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All content for Digital PR Explained is the property of Britt Klontz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Fake Experts Are Hurting Your PR, Here's What to Do Instead

Digital PR Explained

8 minutes 19 seconds

8 months ago

Fake Experts Are Hurting Your PR, Here's What to Do Instead

Faking expertise might seem like a shortcut to better SEO and media coverage, but it almost always backfires. In this episode, Britt Klontz breaks down why fake experts are hurting brands more than helping them, and what you should do instead. Learn how to spot real expertise, why it matters for EEAT and AI-driven search, and how to build trust that actually lasts.