A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber. It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
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A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber. It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
Episode 051 - Ash & Katie, Bytes #10 - reflecting on key themes at this year's Digital Works Conference - asking the right questions, understanding audiences, focusing on accessibility, and learning from other sectors
Digital Works Podcast
22 minutes
1 year ago
Episode 051 - Ash & Katie, Bytes #10 - reflecting on key themes at this year's Digital Works Conference - asking the right questions, understanding audiences, focusing on accessibility, and learning from other sectors
The tenth in our new series, Bytes, where Ash and Katie usually discuss 3 (or 4) things from the latest Digital Works Newsletter but in this episode are looking back at the first Digital Works Conference. Ash and Katie identify a few themes and takesaways that are applicable to all cultural organisations, regardless of size: Prioritising questions, imagination, and people over technology and assumptionsBuilding stronger, more direct relationships with your audience How inclusion and acc...
Digital Works Podcast
A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber. It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
