A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber. It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
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A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber. It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
Episode 054 - Ross Eustis (SFJAZZ) on growing digital programmes from scratch, finding new audiences, learning from other cultural organisations, and the role of digital in enhancing the in-person experience
Digital Works Podcast
44 minutes
1 year ago
Episode 054 - Ross Eustis (SFJAZZ) on growing digital programmes from scratch, finding new audiences, learning from other cultural organisations, and the role of digital in enhancing the in-person experience
A conversation with SFJAZZ's Director of Digital, Ross Eustis. Since 2020 SFJAZZ have developed a comprehensive programme of content for their digital audiences. We look at how these programmes can expand audience reach and enhance engagement. Ross talks about how this digital work can complement in-person experiences, making performances more accessible and help foster a sense of community globally. Ross also emphasises the importance of a beginner's mindset, transparency with audience...
Digital Works Podcast
A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber. It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
