A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber. It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
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A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber. It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
Paula Bray (State Library Victoria) on the power of experimentation, the importance of advocacy and generosity, recognising that some things take time, and the value of clear and joined-up strategy
Digital Works Podcast
42 minutes
3 months ago
Paula Bray (State Library Victoria) on the power of experimentation, the importance of advocacy and generosity, recognising that some things take time, and the value of clear and joined-up strategy
A great conversation with Paula Bray. Paula is Chief Digital Officer at State Library Victoria in Melbourne. Over the last twenty years Paula has held digital leadership roles at organisations including the State Library of NSW, Powerhouse Museum, Art Gallery of NSW and the Australian National Maritime Museum. Innovation and experimentation runs through much of Paula's work, which is one of the reasons I wanted to have a converation with her. At the State Library of NSW she founded Aust...
Digital Works Podcast
A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber. It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
