In this episode, Brian Hanley, CEO/CMO of Boombox Ads, shares his journey from mortgage banking to B2B marketing, particularly in the cybersecurity and SaaS sectors. He discusses the challenges faced by B2B marketers, the importance of understanding customer needs, and the effectiveness of various marketing strategies beyond LinkedIn. The conversation also delves into the intersection of technology and marketing, highlighting the role of AI in enhancing marketing efforts and the potential for...
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In this episode, Brian Hanley, CEO/CMO of Boombox Ads, shares his journey from mortgage banking to B2B marketing, particularly in the cybersecurity and SaaS sectors. He discusses the challenges faced by B2B marketers, the importance of understanding customer needs, and the effectiveness of various marketing strategies beyond LinkedIn. The conversation also delves into the intersection of technology and marketing, highlighting the role of AI in enhancing marketing efforts and the potential for...
Digitalk Arkitechs | Episode 11 - Why No One Gets Your Startup
Digitalk Arkitechs
44 minutes
4 months ago
Digitalk Arkitechs | Episode 11 - Why No One Gets Your Startup
In this episode, Michael Conniff shares his extensive experience in journalism, storytelling, and the evolving landscape of digital media. He discusses the importance of storytelling for startups, the challenges of communicating value, and the significance of building a community around a brand. Michael also delves into the impact of AI on creativity and storytelling, emphasizing the need for writers to adapt while maintaining originality. He reflects on his past ventures, the lessons learned...
Digitalk Arkitechs
In this episode, Brian Hanley, CEO/CMO of Boombox Ads, shares his journey from mortgage banking to B2B marketing, particularly in the cybersecurity and SaaS sectors. He discusses the challenges faced by B2B marketers, the importance of understanding customer needs, and the effectiveness of various marketing strategies beyond LinkedIn. The conversation also delves into the intersection of technology and marketing, highlighting the role of AI in enhancing marketing efforts and the potential for...
