In this episode, Brian Hanley, CEO/CMO of Boombox Ads, shares his journey from mortgage banking to B2B marketing, particularly in the cybersecurity and SaaS sectors. He discusses the challenges faced by B2B marketers, the importance of understanding customer needs, and the effectiveness of various marketing strategies beyond LinkedIn. The conversation also delves into the intersection of technology and marketing, highlighting the role of AI in enhancing marketing efforts and the potential for...
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In this episode, Brian Hanley, CEO/CMO of Boombox Ads, shares his journey from mortgage banking to B2B marketing, particularly in the cybersecurity and SaaS sectors. He discusses the challenges faced by B2B marketers, the importance of understanding customer needs, and the effectiveness of various marketing strategies beyond LinkedIn. The conversation also delves into the intersection of technology and marketing, highlighting the role of AI in enhancing marketing efforts and the potential for...
Digitalk Arkitechs | Episode 9 - Why the Right Talent Is Your Best Marketing Strategy
Digitalk Arkitechs
31 minutes
5 months ago
Digitalk Arkitechs | Episode 9 - Why the Right Talent Is Your Best Marketing Strategy
In this episode of DigiTalk Architects, Carolina interviews Jonathan Raude, co-founder of Resourceful Talent Group. They discuss the evolution of talent acquisition, the impact of talent on brand growth, and the importance of understanding marketing roles in recruitment. Jonathan shares insights on defining type A talent, identifying unicorn talent, and the challenges in talent acquisition. He emphasizes the role of competitive sports in business, the importance of marketing in finding talent...
Digitalk Arkitechs
In this episode, Brian Hanley, CEO/CMO of Boombox Ads, shares his journey from mortgage banking to B2B marketing, particularly in the cybersecurity and SaaS sectors. He discusses the challenges faced by B2B marketers, the importance of understanding customer needs, and the effectiveness of various marketing strategies beyond LinkedIn. The conversation also delves into the intersection of technology and marketing, highlighting the role of AI in enhancing marketing efforts and the potential for...
