Dirt & Bull brings you straight talk from the front lines of agriculture, featuring producers, innovators, and industry leaders who aren’t afraid to challenge assumptions and tell the truth about what’s actually happening on the ground. From ranching and row crops to carbon markets and ag tech, each episode cuts through the noise to uncover insights that matter to farmers, executives, and anyone shaping the future of the industry.
The Dirt & Bull Podcast is proudly produced and sponsored by Agrellus, a leader in agricultural solutions, committed to fostering knowledge and growth within the industry. New episodes released 3x a month on Fridays!
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Dirt & Bull brings you straight talk from the front lines of agriculture, featuring producers, innovators, and industry leaders who aren’t afraid to challenge assumptions and tell the truth about what’s actually happening on the ground. From ranching and row crops to carbon markets and ag tech, each episode cuts through the noise to uncover insights that matter to farmers, executives, and anyone shaping the future of the industry.
The Dirt & Bull Podcast is proudly produced and sponsored by Agrellus, a leader in agricultural solutions, committed to fostering knowledge and growth within the industry. New episodes released 3x a month on Fridays!
Episode 27: Purpose Over Hype - Building for the Long Game in Rural America
Dirt and Bull
40 minutes
3 months ago
Episode 27: Purpose Over Hype - Building for the Long Game in Rural America
In this episode of Dirt and Bull, the conversation turns to innovation, values, and impact in rural America with Trevor Greenfield, founder and CEO of RIO Nutrition. Known for building one of the most trusted supplement brands in the livestock world, Trevor shares the story behind RIO’s growth and his mission to support farmers and ranchers not just with products—but with purpose.
Dirt and Bull
Dirt & Bull brings you straight talk from the front lines of agriculture, featuring producers, innovators, and industry leaders who aren’t afraid to challenge assumptions and tell the truth about what’s actually happening on the ground. From ranching and row crops to carbon markets and ag tech, each episode cuts through the noise to uncover insights that matter to farmers, executives, and anyone shaping the future of the industry.
The Dirt & Bull Podcast is proudly produced and sponsored by Agrellus, a leader in agricultural solutions, committed to fostering knowledge and growth within the industry. New episodes released 3x a month on Fridays!
