A lovely opportunity to catch up with Sara Hawthorn. She doesn’t like me calling her a guru, but she’s fab. A social media friend for yonks, Sara runs an ongoing survey into disability representation in the PR industry. Few would deny that disabled people in PR are few and far between. But the stats that emerge point to stigma and reticence around ‘coming out’. Too grim a listen? Nah, Sara is fun and constructive. 

Sara is a Chartered PR practitioner who ran her own agency for several years. She has been a visiting lecturer in digital marketing at Leeds Trinity University and was cited as one of the Shaw Trust’s top 100 influential people with a disability in 2018. She founded the DisAbility in PR network to tackle the woefully low numbers of disabled people working in PR and to work with agencies to overcome issues around ableism and exclusion of those with disabilities from entering and progressing in PR. She is a hearing aid user and is now living with Long Covid.

You can find her on Twitter @DisabilityPR and find plenty more thought-provoking info on disabilitypr.com.

You can read the episode transcript here under episodes.