Send us a text I have been saying since the settlement that broker-to-broker compensation is a broken model. Tony Nalley of ERA Wilder Realty joins me today to discuss how they moved away from broker-to-broker compensation. Tony tells us why they made the move, how it was rolled out to the agents and how it has been a positive for the brokerage's agents and clients. Hopefully, other brokers will hear Tony and ERA's experience and consider making the same move! Don't forget to lik...
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Send us a text I have been saying since the settlement that broker-to-broker compensation is a broken model. Tony Nalley of ERA Wilder Realty joins me today to discuss how they moved away from broker-to-broker compensation. Tony tells us why they made the move, how it was rolled out to the agents and how it has been a positive for the brokerage's agents and clients. Hopefully, other brokers will hear Tony and ERA's experience and consider making the same move! Don't forget to lik...
Dishin' Dirt on Why Builders Must Stop Offering Buyer Agent Incentives.
Dishin' Dirt with Gary Pickren
28 minutes
1 month ago
Dishin' Dirt on Why Builders Must Stop Offering Buyer Agent Incentives.
Send us a text Why do builders offer a buyer agent incentive? It is very simple; to convince you to show their house over the competitors and so you will advocate for the builder when the buyer is choosing between multiple houses. Congratulations you just described commission steering. See the problem with that? You are supposed to advocate for your client and not the seller! These bonuses and agent incentives are a huge problem that could expose you to liability. Listen to ...
Dishin' Dirt with Gary Pickren
Send us a text I have been saying since the settlement that broker-to-broker compensation is a broken model. Tony Nalley of ERA Wilder Realty joins me today to discuss how they moved away from broker-to-broker compensation. Tony tells us why they made the move, how it was rolled out to the agents and how it has been a positive for the brokerage's agents and clients. Hopefully, other brokers will hear Tony and ERA's experience and consider making the same move! Don't forget to lik...
