Is UGC Content Dead in 2025?

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Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

195 episodes

1 week ago

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you're a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic marketing that converts.

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Entrepreneurship

All content for Dishing Up Digital with Ellen Mackenzie is the property of Ellen Mackenzie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you're a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic marketing that converts.

Show more...

Entrepreneurship

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Is UGC Content Dead in 2025?

Dishing Up Digital with Ellen Mackenzie

15 minutes 46 seconds

8 months ago

Is UGC Content Dead in 2025?

If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake.

We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025.

I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming.

What I love about UGC:

content for social media MUST be different to your other advertising content

it's been a game changer for a lot of brands and icnreased sales massively

ANNNND they haven't had to spend 10s of thousands of dollars on full production teams

shown brands the value of content creation

Why I think this is a bad decision to build a UGC business in 2025:

Yes, it's proven, yes there's a demand

However #2: this is so set up to burn you out mentally and also creatively.

#3 As a service business I feel it's fundamentally broken: there's only so many brands you can work with

#4 Consumers are catching on and it's loosing the authenticity

When you start to lose consumer interest, you start to loose conversions. When you loose that, brands stop hiring you

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started!

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Mentioned in today's episode:

You can watch my Free Webinar here: https://www.ellenmackenzie.com/freewebinar

Want to get more Ellen or Work with her and her team?

Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book