Influencer advertising on social media is one of the most pervasive and effective forms of marketing, but consumers are not always aware that an advertisement is being promoted as such. While the lines are blurred, both consumers and brands need to understand that these increasingly ubiquitous marketing tactics are coming under scrutiny by government regulators. Erin Brown and Vic Domen join us to share their perspectives on what regulators in Canada and the US are concerned with and the penalties for influencers who don’t disclose their brand connections, sharing best practices for both brands and influencers.

Erin Brown is a senior associate in our Ottawa office whose practice focuses on a wide variety of regulatory issues, including competition, antitrust law, international trade, economic sanctions and export controls, as well as customs and procurement. Vic Domen is a partner in our Washington, DC, office, and is a government antitrust investigations and prosecutions lawyer. As a former enforcer, Vic has a unique perspective on the priorities of government agencies, as well as the challenges clients may encounter.

CPD credits: This episode is accredited 0.85 substantive hours in Ontario and 0.83 substantive hours in British Columbia.