Rapid Experimentation: The Fast Track to Overcoming Uncertainty

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Disruption Proof

Brant Cooper

26 episodes

2 weeks ago

Welcome to The Disruption Proof Podcast! In this podcast I talk about what it truly means to be Disruption Proof. To me disruption means much more than the ideology of startups eating away at the market share of large businesses. What we will focus on are the ongoing disruptions we're seeing at a rapid pace e.g. pandemic, global supply chain, ransomware attacks, inflation, shortages and the list goes on. I will show you how to properly organize your teams and business to make sure you can not only survive in this new digital world but thrive in it.

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Rapid Experimentation: The Fast Track to Overcoming Uncertainty

Disruption Proof

46 minutes 24 seconds

2 years ago

Rapid Experimentation: The Fast Track to Overcoming Uncertainty

Brant Cooper talks about what it takes to complete rapid experiments and how it can be the fast track to overcoming uncertainty.

The goal is to separate what customers will do vs what they say they’ll do. Too many entrepreneurs and corporate product people rely on “positive feedback” to make decisions.
Countless hours and dollars are wasted assuming they know what their customers want based on little to no evidence. With rapid experimentation, customer behavior is a key part of the process.

If you'd like to download our Rapid Experimentation Board for free DM me on LinkedIn: Brant Cooper: https://www.linkedin.com/in/brantcooper/