Making Change Irresistible | EP02 – Phil Gilbert | Disruptor Confessions with John Ayers

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DISRUPTOR CONFESSIONS with John Ayers

Disruptor Confessions

9 episodes

1 day ago

What happens when change doesn’t knock, but kicks the door in? DISRUPTOR CONFESSIONS is where digital transformation gets personal. Hosted by veteran strategist John Ayers, this podcast interrogates the chaos of innovation, from collapsing industries and breakthrough tech to the people left in its wake. Through unscripted conversations with visionaries, whistleblowers, and insiders, we explore what disruption really means for business, ethics, and the future of human decision-making. This isn’t hype. It’s confession.

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Making Change Irresistible | EP02 – Phil Gilbert | Disruptor Confessions with John Ayers

DISRUPTOR CONFESSIONS with John Ayers

1 hour 1 minute 36 seconds

1 month ago

Making Change Irresistible | EP02 – Phil Gilbert | Disruptor Confessions with John Ayers

💡 What if change worked like a product people choose to adopt?

Phil Gilbert — architect of IBM’s design transformation and author of Irresistible Change — joins John Ayers to unpack how to make change stick at scale.

You’ll learn:

• Change as a product → adoption over enablement

• Why teams are the atomic unit of transformation

• How IBM cut 44 products to 4 and grew market share

• Why AI initiatives fail when they lead with tech, not people

🔗 Connect & Learn More

disruptorconfessions.com

gilbert.com