"We had to immediately shift out of selling vehicles and intohow we can help take care of our customers"   In this candid yet in depth interview, Nissan USA CMO Allyson Witherspoon  provides insightful perspective on modern marketing, auto industry trends, diversity and what's next for the company after successfully navigating the business through a year none of us will ever forget.  She also highlights the 'leadership shift' that has occurred during the pandemic and provides both professional and personal advice to CMO's and aspiring leaders.   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits:Hosts - Rob Schwartz & Asha Davis Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis Audio Engineer/Sound Design - Corey Bauman