Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
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Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
MINI’s CMO Jennifer Treiber-Ruckenbrod on Bold Branding, Diversity and Failure Culture
DMEXCO Podcast by Verena Gründel
32 minutes 18 seconds
2 months ago
MINI’s CMO Jennifer Treiber-Ruckenbrod on Bold Branding, Diversity and Failure Culture
“If I have to ask for permission, then it’s not Mini."In this episode, Verena Gründel speaks with Jennifer Treiber-Ruckenbrod, Head of Brand & Marketing at Mini, about what it means to lead a brand with courage in a highly regulated and risk-averse automotive environment. Having worked across BMW, BMW Motorrad, Rolls-Royce, and now Mini, Jennifer shares how she’s bringing back Mini’s challenger spirit with creative risk-taking, campaigns that push boundaries, and an authentic commitment to diversity.One of the most vivid stories in the episode is the guerrilla-style campaign involving British Airways. A bold creative on a Mini Convertible, referencing “Britishness,” was launched without any prior approval from the airline. The result? They had to take the billboards down - but not before the campaign sparked buzz, pride, and also applause internally. She reveals why Mini’s boldest moves come from staying true to its DNA. The two talk about building a real culture of failure, how AI plays a role in Mini’s transformation, and why great ideas don’t come from permission but from passion.Discover:What happened when Mini spoofed British Airways without askingIf “Don’t buy this car” might be Mini’s future sloganHow her team used AI for campaigns and learned to love itWhy trust, heritage and a clear brand core are the real enablers of boldnessHow Jennifer leads creative teams within a large corporation without losing agilityGet inspired by Mini’s unapologetically bold marketing - and by Jennifer’s fearless leadership.And if you want to hear more from Jennifer: don’t miss her keynote “CTRL+ALT+MINI” at the CMO Summit on September 18 at 10:35 AM at DMEXCO. Expect bold insights, fresh perspectives and nothing ordinary: https://community.dmexco.com/event/dmexco-2025/planning/UGxhbm5pbmdfMjc0ODIyNQ==
DMEXCO Podcast by Verena Gründel
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
