Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
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Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Nickolas Rekeda on Resilience, Transformation and Building up the Ukrainian Market
DMEXCO Podcast by Verena Gründel
46 minutes 11 seconds
3 weeks ago
Nickolas Rekeda on Resilience, Transformation and Building up the Ukrainian Market
In this episode, Verena Gründel speaks with Nickolas Rekeda, CMO of MGID, an international ad tech company with deep roots in Ukraine. They discuss how digital advertising is helping to support free journalism and democracy, even amidst war. Nickolas shares how Ukraine's ad market adapted in crisis, why CTV is booming, and how MGID supports the local industry through innovation, resilience, and collaboration.What happens to advertising when a war breaks out?Nickolas Rekeda, CMO of MGID, gives us an extraordinary look behind the scenes of the Ukrainian ad tech market.Ad spend dropped by 80% in 2022Local delivery services became vital for survivalCTV usage surged as a new form of escapismClean rooms and data innovation are now being exported globallyIn this episode, Nickolas explains how his team kept going — and why ad tech can help protect democracy.If you enjoyed the episode, you should definitely also watch Nickola’s keynote at DMEXCO CMO 2025. It’s full of sharp insights, personal stories, and actionable takeaways for marketing leaders: https://community.dmexco.com/event/dmexco-2025/planning/UGxhbm5pbmdfMjc5NzQ0Nw==All DMEXCO 2025 sessions are available on demand for free. Simply register at and dive into the full treasure trove of digital marketing content.
DMEXCO Podcast by Verena Gründel
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
