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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
180: John Urdi • Developing Community-wide Investment in a DMO
DMOU: Destination Marketing Organization University
33 minutes
3 weeks ago
180: John Urdi • Developing Community-wide Investment in a DMO
We close out 2025 with one of our favorite conversations of the year. Mammoth Lakes’ John Urdi (soon to be the CEO of Surf City USA) shares how his community embraced a Tourism Business District that extended past lodging to include restaurants, retail and attractions. But it goes further, as his destination has endured California fires. And his DMO has played a leadership role in attempting to mitigate the environmental realities that threaten the very existence of the destination. Join us.
DMOU: Destination Marketing Organization University
DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
