Ian started his career creating immersive installation art pieces to explore ways to bridge the divide between observer and artifact. These projects later led to experiments in virtual reality and cybercafés (including Calgary's first cybercafé in 1995). From studying the ergonomics of VR in the first virtual reality hype bubble to early video on demand and interactive TV experiments, Ian has long been focused on improving the user experience. Ian is currently working to humanize technology in his capacity as a UX Architect in the media & entertainment industry.