Most companies think the hard part is building a great product.
They listen to customers, they build something people love…
and then they toss it to Sales and Marketing and say, “Go.”
That’s where things fall apart.
Because if the people telling the story don’t understand the mission behind the product, the story can’t land.
What problem does it solve?
Why does it matter?
Does everyone actually know how to unpack the mission?
Clarity is everything.
As Kelly Breslin Wright told me:
“Many companies underestimate how important sales enablement, sales readiness, training, and cultivating that learning is.”
When your team gets the why, the how becomes natural.
When you hire for values, not just resumes, alignment happens early.
And in a world where AI is boosting productivity for everyone, trust, emotional intelligence, and a growth mindset are becoming the real differentiators.
You can’t automate belief.
You can’t fake alignment.
Teams win when they’re united by a mission they truly understand.