“We can never predict where we are going. The greatest thing we can do is leave open the possibility of what comes next.” – Jason Feifer

One of the biggest mistakes we make, professionally and personally, is thinking we already know what our path should look like.

When our definition of “what we do” is too narrow, we end up saying no to opportunities that could change our entire trajectory.

Because in every season of life, there are two sets of opportunities in front of us:

Opportunity Set A.

Everything that’s asked of you. 

The tasks, the deadlines, the responsibilities. 

The things that keep the engine running.

Opportunity Set B.

Everything available to you that no one is asking you to do.

The initiatives you take on your own. 

The skills you build quietly. 

The reps you put in when nobody is watching.

And here’s the truth:

Opportunity Set B is almost always more important.

This is where expansion happens.

This is where identity changes.

This is where the next chapter begins.

So ask yourself:

What can I do right now that nobody is asking me to do, but will bring me closer to where I want to go?

Because time isn’t just something we spend.

Time is an investment strategy.

And the highest returns come from the hours we put into the things that stretch us.