Jordan Pedron was on track for a PhD in economics.

He ended up on Wall Street and realized fast:

“Everything is sales. You don’t close, you don’t survive.”

That mindset stuck.

And when startups started calling, he saw the gap.

Founders were building great products, but couldn’t sell them without blowing budgets on full-time hires.

So Jordan built a fractional growth team that helps early-stage startups scale sales without hiring a VP too early.

Here’s what he’s learned:

Founders are the best first salespeople.

Confidence ≠ cockiness, believe in what you built.

Scrappy still needs structure.

High-pressure selling is dead. Value wins.