“The reason most people say ‘either/or’ is because they’re very confident in that thing, but not the other.” - Morgan Ingram
Most execs don’t lean towards social selling because they didn’t use content to get to where they are.
They say:
“Make more calls.”
“Send more emails.”
“Host more events.”
Why? Because it’s what worked for them.
They didn’t close deals on LinkedIn when they were sellers.
To them, content and social selling feel like foreign concepts.
They think:
"Influencers? Dancers? That won’t drive pipeline."
But that’s the past.
We’ve got to leave it in the past.
We’re in a new world now.
Social selling wasn’t top of mind for them, but it doesn’t mean it shouldn’t be for us.
We either adapt or we get left behind.