What if the secret to smarter marketing wasn’t more ideas — but better operations? Hayden Florom is a marketing operations analyst at Hudl, where he helps teams move faster by building systems that make campaigns smoother, results clearer, and decisions more grounded. In this episode, Hayden shares why small teams often have an edge when it comes to marketing operations. He explains how thinking like an ops person can help you simplify your systems, get clear on your goals, and stop starting from scratch. We get into how to define success when your audience isn’t one-size-fits-all and what it takes to make your data actually helpful. Hayden also reflects on the power of honest feedback—and what it took to get comfortable giving it. If you’re reinventing the wheel with every campaign or thinking you may need better systems, Hayden’s ideas will help you think through a smarter way to work. Brittany’s Website: https://downeystrategy.com/ Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/