Eleanor Harrison, CEO of the Fairtrade Foundation, explores how ethical trade can reshape global supply chains and build climate resilience. In this episode, she explains what it really means when a product carries the Fairtrade mark — from minimum pricing protections to the Fairtrade Premium — and how this impacts over 2 million farmers and workers worldwide. She also discusses the challenges of maintaining equitable trade amid geopolitical instability and climate change, and shares how Fairtrade is pushing for sector-wide reform, especially in commodities like tea, coffee, and cocoa. Learn how consumer choice, corporate collaboration, and bold data strategies can collectively drive meaningful change. Visit our Knowledge Hub at Lidji.org for information on 300 case studies and interviews with remarkable leaders in philanthropy, sustainability and social entrepreneurship.