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Dog Whistle Branding
IRONBOUND Media, IRON Mike Steadman
106 episodes
5 months ago
Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
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Marketing
Business,
Entrepreneurship
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All content for Dog Whistle Branding is the property of IRONBOUND Media, IRON Mike Steadman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
Show more...
Marketing
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/00/46/4e/00464ea0-5930-3761-acc3-7718e892718d/mza_9145623686984103010.jpg/600x600bb.jpg
A Coffee Company Run by Firefighters with Luke Schneider, Founder & CEO of Fire Department Coffee
Dog Whistle Branding
44 minutes
2 years ago
A Coffee Company Run by Firefighters with Luke Schneider, Founder & CEO of Fire Department Coffee

Today on DWB, I’m joined by Navy Veteran and retired Firefighter, Luke Schneider, Founder & CEO of Fire Department Coffee, a veteran-owned and firefighter-run coffee company that is dedicated to roasting high-quality coffee while giving back to first responders and other heroes in need.


Inspired by the vital role that coffee plays in helping firefighters stay alert and energized through long shifts, Fire Dept. Coffee was founded by Luke and his wife, Kate in 2016 What fascinates me the most about Luke and his company is their ability to gain such massive traction in a saturated market such as coffee and CPG as a whole. On the show, Luke peels back the curtain and brings up to speed on Fire Department Coffee Started, How It’s Going, and what the road ahead looks like. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


Learn more about Fire Department Coffee here: https://www.firedeptcoffee.com/

Dog Whistle Branding
Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!