How a Single Promotion Drove $40,000 in a Single Day with Dan Reitman

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/e5/18/a5/e518a57b-9dc7-2327-0470-39cde5c2cdc3/mza_2302104316142792257.jpg/600x600bb.jpg

DogCo Secrets

Michelle Kline

79 episodes

2 days ago

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

All content for DogCo Secrets is the property of Michelle Kline and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Education,

Business

How a Single Promotion Drove $40,000 in a Single Day with Dan Reitman | Ep. 77

DogCo Secrets

38 minutes

1 week ago

How a Single Promotion Drove $40,000 in a Single Day with Dan Reitman | Ep. 77

In this episode of the DogCo Secrets Podcast, I sit down with Dan Reitman, owner of Dan’s Pet Care, to unpack a Facebook post he shared in my community that deeply resonated across the pet care industry.

What started as a message to dog walkers and pet sitters working through Thanksgiving turned into a powerful conversation about conviction, sales, mindset, and how tools like AI can help service-based businesses grow without sacrificing integrity.

Dan shares the real story behind a Black Friday campaign that generated over $100,000 in four days, why sales isn’t a dirty word, and how belief in your work directly impacts results.

🧠 What You’ll Learn in This Episode
• Why sales and compassion can coexist in pet care
• Why conviction matters more than perfection
• What actually drives high-performing promotions
• How AI tools like ChatGPT support ethical marketing
• Why long-term consistency beats shortcuts

⏱️ Timestamps
0:00 – Why I wanted to have this conversation
0:16 – Dan’s background and the post that sparked it all
2:47 – Reading the Thanksgiving post and its impact
4:37 – From $40K in 18 hours to $100K in four days
7:08 – DogCo Launch case study
8:32 – Why sales applies to every pet care business model
12:10 – Reframing sales as service and education
18:14 – Conviction vs perfection in business growth
26:15 – How to start planning now for Black Friday 2026
36:21 – Final thoughts on belief, trust, and leadership

🎵 Let's Connect!
What does it take to scale your pet care business?
I want to send you a case study showing how one of my clients grew monthly revenue from $19,000 to over $73,000 in just one year. 👉 Visit dogcolaunch.com/case-study to get the case study and learn more.

🔗 Resources & Mentions
• Business frameworks inspired by Alex Hormozi
• Marketing philosophy influenced by Gary Vaynerchuk
• Industry wisdom from Kristen Morrison
• Tools discussed include ChatGPT, email segmentation, form builders, UTMs, and CRM systems

🔔 Subscribe & Stay Connected
If you’re building or scaling a pet care business and want honest conversations about leadership, sales, and sustainable growth, subscribe to the DogCo Secrets Podcast for weekly episodes.

-M