Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on low-ticket offers—when they work, when they don't, and why so many course creators are stuck spinning their wheels trying to build a business around them.

When the economy gets shaky and people stop buying, a low-ticket offer feels like the answer. But here's what most people don't realize: low-ticket offers are just as much work as high-ticket offers. And they're usually way less profitable.

So today, I'm breaking down exactly when low-ticket offers make sense (there are four specific scenarios), and when they're actually sabotaging your growth.

I'm also calling out the Maria Wendt model that everyone's trying to replicate—and why it's not going to work for you the way you think it will.

Bottom line: Low-ticket offers aren't the problem. Trying to build your entire business around them without a backend? That's the problem.

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