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In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zach Colman, the founder of GymMark, a branding agency for studio and boutique gyms.
The conversation focuses on how to build your personal brand as an online coach by focusing on connection, confidence, and contributions. We also dive into the future of AI and importance of human connection in the coaching space.
Connect with Justin Green onInstagram
Connect with Zach on LinkedIn
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00:00 Introduction to the Podcast
00:17 Meet Zach Coleman: Branding Expert
01:06 Defining Branding: Beyond Logos and Colors
03:44 The Three C's of Branding
08:46 Connection: Building Authentic Relationships
10:41 Confidence: Learning from Failures
13:01 Contribution: Adding Value to Your Audience
14:51 Applying Branding Principles to Your Business
17:41 Building Community and Connection
22:51 Understanding Brand Values and Vision
23:20 The Role of Niching in Branding
24:43 Connecting with Your Target Audience
26:24 Balancing Business Growth and Personal Values
30:15 The Impact of AI on Business and Marketing
38:14 Common Personal Branding Mistakes
42:58 Final Thoughts and Conclusion