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In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Emily Carlson, founder of Always Rising Agency, to discuss the keys to building a sustainable coaching business.
The conversation emphasizes the importance of building real wealth, authentic marketing, and focusing on client retention and satisfaction.
Connect with Justin Green on Instagram
Connect with Emily Carlson on Instagram
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00:00 Introduction and Guest Overview
01:00 The Problem with Hustle Culture
02:34 Revenue vs. Real Wealth
04:10 The Flaws of Business in a Box
09:09 Emily's Journey to Success
15:27 Balancing Money and Fulfillment
23:25 Pivoting and Realigning the Business
23:38 Authenticity in Business and Social Media
24:34 Challenges of Maintaining Authenticity Online
25:23 The Importance of Client Connection
25:44 Consistency Between Online and Offline Personas
27:31 Helping Coaches Build Sustainable Businesses
31:34 The Art of Coaching and Client Retention
32:39 Psychology and Marketing in Coaching
34:44 Balancing Sales Skills and Authenticity
36:44 Focusing on Client Experience and Retention
40:10 The Future of Coaching: Sustainability and Authenticity
43:26 The Role of Sales in Coaching