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In this conversation, Tim Walcott & Justin Green sit down to learn about Tim’s journey from in-person training to building a successful online coaching business.

They discuss the misconceptions surrounding scaling in the coaching industry, and the importance of creating a profitable business model. Tim emphasizes the need for effective marketing strategies, the significance of systems and frameworks, and the value of visualizing success for clients.

He also highlights the importance of understanding client assumptions and expectations, ultimately encouraging coaches to be deliberate in their business practices.

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Tim Walcott on IG → https://www.instagram.com/iamtimwalcott/

Key Takeaways

• Tim transitioned from in-person training to online coaching for greater flexibility.
• COVID-19 significantly impacted his business decisions and strategies.
• Scaling a business doesn't always mean increasing expenses; profitability is key.
• Many coaches chase revenue without considering their actual take-home profit.
• Building a personal brand is important, but systems and frameworks are essential.
• Visualizing success helps clients understand the process and outcomes.
• Coaches should clarify their methods to avoid client assumptions.
• Effective marketing involves demonstrating value rather than just selling oneself.
• Understanding client expectations can lead to better engagement and sales.
• Tim plans to leverage his personal brand for future business ventures.

Chapters:

00:00 Introduction to Tim Walcott and His Journey

02:43 Transitioning from In-Person to Online Coaching

05:28 The Reality of Scaling a Coaching Business

08:44 Profitability vs. Revenue in Coaching

11:28 Future Plans and Wealth Building Strategies

16:01 Navigating Consumption and Implementation Phases

17:51 Understanding Unique Selling Propositions

19:31 Building a Personal Brand for Long-Term Success

21:34 Features vs. Benefits in Marketing

22:53 The Importance of Visualizing Outcomes

29:07 Demonstrating Your Process to Build Trust

33:09 Filling the Gaps in Client Assumptions

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Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.