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In this conversation, Mike Crowson and Justin Green discuss the evolving nature of funnels in marketing, emphasizing the importance of conversation-based strategies over traditional application funnels.
They explore the significance of data collection, the effectiveness of lead magnets, and the impact of personal branding. The discussion also highlights the advantages of text messaging in sales, the need for humanizing automation, and the importance of creating engaging content to foster conversations.
Mike shares tactical strategies for fitness coaches and underscores the psychology behind selling, ultimately providing insights on building successful funnels in today's market.
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Key Takeaways
Funnels are not dead; they are evolving.
A funnel is simply a way to guide someone from point A to point B.
Conversations often lead to more successful outcomes than applications.
Data collection is crucial for effective marketing strategies.
Lead magnets should be compelling and relevant to attract potential clients.
The title of a lead magnet can significantly impact its success.
Personal branding is essential in today's market.
Text messaging has a higher engagement rate than email.
Humanizing automation can improve customer relationships.
Creating engaging content can lead to more conversations and opportunities.
Chapters
00:00 The Relevance of Funnels Today
02:46 Conversation-Based Funnels vs. Application Funnels
05:37 The Importance of Data Collection
08:33 Lead Magnets and Their Effectiveness
11:29 Crafting Compelling Titles for Lead Magnets
14:19 The Role of Text Messaging in Sales
17:10 Humanizing Automation in Communication
19:34 Effective Texting Strategies for Engagement
22:11 Narrowing Down Conversations with This or That Questions
26:03 Coffee Preferences and Customer Engagement
27:34 Navigating Social Media for Fitness Coaches
37:43 Funnel Optimization for Fitness Coaches
46:35 The Importance of Personal Branding
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