What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
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What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
From Zero to Stadium Hero: Daniel Cook (Head of Ticketing, WRU) on Digital Strategy, Data, and the Demands of Matchday
Don't Forget Your Tickets
30 minutes
6 months ago
From Zero to Stadium Hero: Daniel Cook (Head of Ticketing, WRU) on Digital Strategy, Data, and the Demands of Matchday
What does it take to go from zero experience in ticketing to leading one of Europe’s largest stadium operations? In this live rooftop conversation from Manchester, we catch up with Daniel Cook, newly appointed Head of Ticketing at Principality Stadium and Welsh Rugby Union (WRU). One year after his first appearance on the podcast, Daniel shares how he worked his way up, the challenges of balancing rugby and global concert operations, and what it means to own and leverage data in a digitally d...
Don't Forget Your Tickets
What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
