What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
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What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
Mads Liabø and Carl-Erik Moberg (interviewed by Clare Kenny) on Balancing Tradition and Innovation in Today's Football - A Live Special from Emirates Stadium in London
Don't Forget Your Tickets
22 minutes
8 months ago
Mads Liabø and Carl-Erik Moberg (interviewed by Clare Kenny) on Balancing Tradition and Innovation in Today's Football - A Live Special from Emirates Stadium in London
How Can Clubs and Tech Providers Shape the Future of Ticketing—Together? The best innovations in football rarely happen in isolation—they thrive when clubs and technology providers work hand in hand. But what does that kind of partnership actually look like in practice? At Don’t Forget Your Tickets at Emirates Stadium, Mads Liabø, Marketing Manager at SK Brann, and Carl-Erik Michalsen Moberg, CEO of TicketCo, sat down with Clare Kenny to discuss how Brann and TicketCo are working side by side...
Don't Forget Your Tickets
What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
