What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
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What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
Martin Dunford (interviewed by Alex Eagle) on the Digital Transformation of Football Fan Engagement - A Live Special from Emirates Stadium in London
Don't Forget Your Tickets
13 minutes
8 months ago
Martin Dunford (interviewed by Alex Eagle) on the Digital Transformation of Football Fan Engagement - A Live Special from Emirates Stadium in London
How Are Mobile Apps Transforming Fan Engagement in Football? In an era where fans expect a constant connection with their clubs, mobile apps have become more than just digital hubs—they're powerful tools for engagement, loyalty, and revenue generation. But how can clubs make the most of them? At Don’t Forget Your Tickets at Emirates Stadium, Martin Dunford, CTO at Urban Zoo, sat down with Alex Eagle to discuss how football clubs are leveraging digital innovation to build deeper relationships ...
Don't Forget Your Tickets
What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
