What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
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What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
Phil Carling (interviewed by Adam Leventhal) on the Commercial Landscape of Football - A Live Special from Emirates Stadium in London
Don't Forget Your Tickets
24 minutes
8 months ago
Phil Carling (interviewed by Adam Leventhal) on the Commercial Landscape of Football - A Live Special from Emirates Stadium in London
The Commercial Evolution of Football – Where Is It Heading Next? From local sponsors to billion-euro global partnerships, football’s commercial landscape has transformed beyond recognition. But what’s driven this evolution—and where is it heading next? At Don’t Forget Your Tickets at Emirates Stadium, Phil Carling, Managing Director of Football Consulting at Octagon Worldwide, sat down with Adam Leventhal of The Athletic to reflect on the journey from the turnstiles of Highbury to football’s ...
Don't Forget Your Tickets
What can a club-owned fan app do that social media can’t? A lot, especially when it comes to ticket sales, first-party data, and shifting fan behavior at scale, says Forza Clubs' CEO Adam Stighäll. In this season-opening episode, Adam explains why clubs and leagues are moving beyond algorithms to build their own “digital living rooms,” how ticketing becomes the killer utility that drives adoption, and the best practices behind paywalled content that fans actually value. We dig into launches a...
