Today on the Downtime Podcast, we’re diving into one of the most talked-about stories in mountain biking this year. YT went into insolvency, the internet blew up with rumours and frustration… and then, founder Markus Flossmann bought the brand back.
In this episode, Markus sits down with me for an open conversation to set the record straight. We dig into the questions riders have been asking and the things they’ve been angry about. The pre-insolvency fire sale. The downhill team's very public issues. The shutdown of YT’s US operation. And ultimately, why Markus felt the need to step back in and rebuild the company he started.
Markus also shares his vision for the future of YT along with a tease of some upcoming product. So sit back, hit play, and enjoy this episode with Markus Flossmann.
You can also watch this episode on YouTube
here.
You can find all things YT at their website
yt-industries.com or by checking out their Instagram
@yt_industries.
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wtb.com.
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