In this episode of Breakthrough Business with Dr. John Oda, we dive into one of the most common — and most dangerous — challenges facing companies today: how to lead high-earning veteran salespeople who believe they don’t need training, leadership, or accountability. Dr. Oda breaks down why comfort destroys performance, how identity shapes sales behavior, and why companies with no true sales leadership unknowingly create cultures of resistance and entitlement. You’ll discover the exact strategies to shift a stagnant sales culture, rebuild alignment, and introduce powerful compensation models that attract hunters, elevate performers, and transform your organization from the inside out. Whether you're a CEO, VP, founder, or business owner, this episode gives you the framework to create a championship-level sales team. If your team is comfortable, uncoachable, or stuck in old habits — this episode is your roadmap to breakthrough leadership.
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Dr. John Oda is an International Best-Selling Author and Business Growth Strategist who has helped businesses uncover hidden millions by blending neuroscience and business mastery. Get a free chapter of his book *Unlimited Business Growth* plus $10,000 worth of online courses at https://ubgp.pnbcgroup.com/book. Connect with Dr. Oda on LinkedIn and discover more at DrJohnOda.com
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