Pablo Cortez of Sitio Landscape Architecture, is using AI—not to replace creativity—but to streamline and strengthen the business behind his design practice. From zoning workflows through Sitio’s “Code Flow” service to real-time financial forecasting, Pablo shares how tools like ChatGPT help him lead more effectively while keeping all creative decisions strictly human-made. We also talk about where AI belongs in a creative studio—and where it absolutely doesn’t. If you’re a designer, studio owner, or strategist curious about integrating AI into your workflow without compromising your craft, this one’s for you.