In today's society, people want instant gratification. They want to get rich quick today rather than work to build something that can last them their entire lifetime. This episode touches on finances in the beginning, but then transitioning hard work and why it's important to achieve your goals. I give an example of how I personally work hard, while offering a pay cut to potential clients in the short term, and what my plan is to leverage it going forward to build trust and to market my own personal brand.