After 30 years in sales leadership, Joseph Fontana stepped away to recharge, rediscover himself, and redefine what success really means. In this candid conversation, Joe and Assad dive deep into the realities of modern sales — the grind, the burnout, and the transformation that happens when you finally stop playing a role and start selling as your authentic self.
From the aggressive 90s cold-call culture to today’s relationship-driven selling, Joe shares how sales has evolved into a mix of art and science, why every seller needs a mentor or coach, and how tools like AI or automation can never replace human connection. He also opens up about how over 1 billion in revenue and 155,000 hours of talk time taught him one lesson above all: tech should replace nothing but time.
If you’ve ever wrestled with burnout, imposter syndrome, or the pressure to always perform, this episode will remind you that great sellers aren’t machines — they’re humans who care, connect, and keep learning.
sales authenticity, burnout recovery, mentorship, sales leadership, B2B sales, human selling, sales coaching, automation in sales, work-life balance, sales mindsetWhere to Connect with Joseph Fontana
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Music Credit
Music by Oleksandr Stepanov from Pixabay