In this episode of Drinks & Deals, Assad sits down with Ethan Cossio — Level Designer, Biz Dev professional, and international bridge-builder between East Asian and Western markets. Ethan shares how a single trip to GDC set him on a path to connecting with creators, studios, and business leaders across China, Korea, and Japan.
This conversation dives into the real nuances of international BD: cultural expectations, etiquette differences, relationship-building in Asia, and how authenticity can make or break a deal. Ethan also explores the importance of networking aggressively before traveling, respecting cultural norms (like Japan’s business card etiquette), and understanding the long-game relationship mindset common in East Asia.
Whether you’re entering a new market, trying to collaborate with partners overseas, or simply want to learn how to navigate cross-cultural business with confidence, this episode delivers practical, real-world insight from someone living it.
Where to Connect with Ethan Cossio
LinkedIn: https://www.linkedin.com/in/ethancossio/
Website: https://alkemilabz.com/
Contact Info for AssadLinkedIn: https://www.linkedin.com/in/assadquraishi/
Websites:
QS Consulting: https://qsconsulting.info
Music CreditMusic by Oleksandr Stepanov from Pixabay
international business
cross-cultural BD
East Asia partnerships
Japan business etiquette
Korea business culture
China networking
global BD strategy
relationship building
business development podcast
Drinks and Deals