
We sat down with one of the biggest YouTubers, Steven He, to break down how he scaled to 100M+ monthly viewers and engineered the creator systems behind viral hits like “Emotional Damage.”Steven shares the systems, optimization frameworks, and YouTube growth strategies that helped him rise from struggling actor to one of YouTube’s most engineered creators.We dive into how he studies creators, analyzes retention, builds content systems, treats YouTube like a real creator business and how he recovered after a project that crashed his channel by 80%.