In this episode of the Driven Podcast, we sit down with Ian Boggs, one of the most influential short-form creators in the world, known for generating hundreds of millions of views, viral POV content, and building a massive multi-platform audience across YouTube Shorts, TikTok, and Instagram.Ian shares his mindset on YouTube growth, why early viral success can be misleading, and how consistency, obsession, and niche matter more than chasing views. We dive into Shorts strategy, thumbnails on Shorts, retention, monetization, creator burnout, team building, brand deals, and turning content into a long-term business.