
NichLmao is one of YouTube’s biggest creators — 37M subscribers, 18B+ views, and a single short with 425M views. In this episode of the Driven Podcast, Nich breaks down how he scaled from zero to a global YouTube empire through Shorts, strategy, and systems.
He reveals how he built a full production team, stayed consistent, avoided burnout, and turned creative passion into a thriving business. Packed with YouTube growth insights, creator tips, and behind-the-scenes lessons, this is a must-watch for anyone serious about scaling on YouTube.