DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands.
We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more.
If you're interested in the stories behind your favorite consumer brands, this podcast is for you.
All content for DTC POD: How The Best Brands Are Built is the property of Ramon Berrios, Blaine Bolus and is served directly from their servers
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands.
We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more.
If you're interested in the stories behind your favorite consumer brands, this podcast is for you.
#367 - The Insider's Guide to Supplements: What Every Founder Needs to Know About Compliance, Claims, and Scale
DTC POD: How The Best Brands Are Built
53 minutes 37 seconds
2 weeks ago
#367 - The Insider's Guide to Supplements: What Every Founder Needs to Know About Compliance, Claims, and Scale
Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), a 20-year veteran of the herbal supplements industry, and former Chief Innovation Officer at Care/of. He has also been involved with startups including Infinite Garden and Ingredient AI.
In this episode of DTC Pod, Graham breaks down what founders need to know to build compliant, scalable supplement brands. He covers the regulatory landscape from FDA requirements and Good Manufacturing Practices to navigating claims and labeling, the difference between pharmaceutical and dietary supplement pathways, and how to work with contract manufacturers and trade associations. He also shares insights on how AI is transforming product formulation, why clinical research is now more accessible than ever for startups, and the tailwinds driving the $70 billion supplements category forward.
DTC POD: How The Best Brands Are Built
DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands.
We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more.
If you're interested in the stories behind your favorite consumer brands, this podcast is for you.
