A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test different approaches and optimize performance, but research shows that the startups that could benefit most are the least likely to use it. In this episode, Professor Sharique Hasan of Duke University’s Fuqua School of Business discusses his paper “Experimentation and Start-up Performan...
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A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test different approaches and optimize performance, but research shows that the startups that could benefit most are the least likely to use it. In this episode, Professor Sharique Hasan of Duke University’s Fuqua School of Business discusses his paper “Experimentation and Start-up Performan...
"Can Public Companies See What The Government Misses?" w/ Prof Bill Mayew
Duke Fuqua Insights
13 minutes
2 weeks ago
"Can Public Companies See What The Government Misses?" w/ Prof Bill Mayew
Professor Bill Mayew explores whether public companies have visibility into the macroeconomy to filter errors in GDP data—and what that means for economic forecasting Every quarter, the U.S. Bureau of Economic Analysis releases its initial GDP estimate—a flagship measure of economic health that influences corporate boardrooms, Federal Reserve policy, and investor portfolios. But there’s a catch: these early numbers are often wrong. In this episode, Professor Bill Mayew of Duke University’s Fu...
Duke Fuqua Insights
A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test different approaches and optimize performance, but research shows that the startups that could benefit most are the least likely to use it. In this episode, Professor Sharique Hasan of Duke University’s Fuqua School of Business discusses his paper “Experimentation and Start-up Performan...
